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The Reliant Rebel is a small four-wheeled economy car that was produced by Reliant Motors between 1964 and 1974. It was designed by Reliant to be a market test to push Reliant into other parts of the market instead of just 3-wheelers.
It was marketed as the smart alternative, because it had a rust-free glass-fibre body, a robust chassis and frugal fuel economy. Many models were produced from 600cc, 700cc, and 750cc with saloon, estate and van variants. It was considered a niche rival to the Austin Mini and Hillman Imp.
Wiggin believed in the future people would be driving small 4 wheeled cars in a new car segment as the Austin Mini launch had been so successful and the UK microcar/3 wheeler segment would die off, such as Reliant's Reliant Regal, so Reliant engineers, after working on the development of the four-wheeled Sabra Carmel with Autocars of Haifa, Israel (1997). 9781874105930, Veloce Publishing PLC. ISBN 9781874105930 decided to modify the then-current Regal 3/25 to create a four-wheel vehicle.
They built a rolling chassis using a cut and welded Regal 3/25 chassis and drove it around the Two Gates factory to see if it would work. It was however felt that Reliant's 598cc engine wouldn't pull the weight of a finished car; consequently, Reliant engineers wanted to keep the 600 engine but tuned it by skimmed the cylinder head and fitted larger valves to give better torque to cope with the car's extra weight.
The Rebel would get its front suspension from the Triumph Herald, brakes from the Triumph Courier van and the steering box from the Standard 10.
Reliant asked Ogle Design to design the Rebel, with the idea that it should look completely different from the Regal, but should save production costs by retaining some of the Regal's parts such as its doors, windscreen and dashboard. The resulting car was 138 ins.(3505 mm) in length, 58 ins. (1473 mm) in width, with a wheelbase of 89 ins. (2261 mm). The kerb weight of the Rebel depending on the model was between 1185 lbs. and 1327 lbs. (539 kg to 603 kg). The Rebel made its public debut at the Earls Court Motor Show in 1964. The show cars were pre-production models, built in Turkey and driven to Earls Court to test their durability.
Lots of media attention was given to the Rebel at launch at the Earls Court Motor Show with many publications praising the new Reliant small 4 wheeler, Reliant had over 1000 notices of interest from the public at the show from people interested in purchasing the new car.
Sadly for Reliant they could not fill these early orders, Rebel production was always low and frustrating for customers since Reliant hadn't expanded its factory to give the Rebel its own production line, Reliant instead spent the money making a new production line and factory building for the new Scimitar Coupe which was launched alongside the rebel in 1964. So for every Rebel produced Reliant had to shut down Regal production for the Rebel to be produced on that line, something management didn't want to do since the Regal was very in demand and more profitable, this was the reason why there was a big marketing push when the Rebel was launched with very few cars being produced thereafter.
The Rebel didn't get its own dedicated production line until 1971 during Rebel 700 production. It then lost it in 1974 along with the Bond Bug in order to increase production of the newly launched Reliant Robin to keep up with demand after its 1973 launch.
Not having Rebels readily available at dealers after its launch and for several years thereafter, are the main reasons why production numbers were so low compared to the Regal 3/25 and 3/30 which sold over 100/000 cars over same period. Ray Wiggins had developed the Rebel as a marketing exercise for Reliant to push the company into new parts of market. He wanted people to become aware that Reliant was in this segment of the market, but he did not push the Rebel to sell in huge numbers as expected. Management were more concerned about 3-wheeler production rather than Ray Wiggin's longer-term view.
Rebel prototypes had a larger front grille, after testing it was found to make the cars run too cool so on early cars the grille was not cut out of the molding leaving a "dummy grille" as some people call it.
The Rebel 750 was the most popular Rebel as Reliant gave the Rebel a big marketing push in magazines and newspapers including full-page colour ads, because of this many people were only discovering the Rebel for the first time now with its large range of models. The interior also had a large change, fatter more comfortable front seats were used with a soft touch padded dashboard, all the interiors now used black vinyl seats and black carpets. Van production saw a short-lived effort to produce more as Royal Mail needed a replacement for its fleet of Morris vans, they had already trialed the Reliant Supervan but thought the more conventional Rebel van would be a good replacement, only as little as 10 vans were trialed. In early 1974 with the new Reliant Robin proving to be so popular production on all other models including the Rebel, Bond Bug, Reliant TW9 ended so more Robin models could be made. In 1975 the Rebel would be replaced with the Reliant Kitten.
The car was launched with a 598cc engine producing 28 horsepower, this was 4 more horsepower than standard 600cc from the regal 3/25, this was done as the car felt sluggish with its extra weight.
After the introduction of the 70 mph speed limit on British motorways the new speed limit was seen as a target, any vehicle with a top speed lower than 70 mph was seen to be slow, with this Reliant increased the engine size to 701cc and 31 hp, the new engine was then used in both the Rebel and the Regal. The latter model was then named the Rebel 700 in time for the October 1967 London Motor Show. The larger engine gave the Rebel a top speed of 70 mph and would later be fitted into the Regal three-wheeler becoming the regal 3/30.
By 1972 reliant fitted the 750cc engine to the rebel, this was to test the new engine before the launch of the new reliant robin the next year, the same was done with the bond bug 750. At the 1972 Motor Show Reliant launched the reliant 750, with 35 hp it gave the Rebel 750 a top speed of 80 mph but also gave better MPG of up to 65 the gallon.
Rebel engines were always of higher compression and higher horsepower because of the car's additional weight compared to the three-wheeled variants. Reliant always introduced a new engine size in the Rebel first, before the Regal or the related Bond Bug received it. All rebel engine numbers end with a capital R to signify it is a rebel engine with its modifications.
By 1972 synchromesh had been extended to all four forward speeds as the gearbox was now based on the Robin gearbox. The gearstick was no longer on a linkage but "projects forward from the front of the transmission tunnel". "The light-weight body material and the aluminium engine block meant that the car was some 15% lighter than the (slightly shorter) Mini and 35% lighter than the early Renault 5", which was also introduced in 1972.
As above most of the reasoning behind the low production numbers was Reliant didn't give the Rebel its own production line until 1971, before this if a batch of Rebels needed to be produced then Reliant had to stop production of its popular Regal 3/25, something which Reliant didn't want to do very often.
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